Black Friday, the legendary shopping day that follows Thanks giving, is more than four months way. But that has not stopped Amazon from declaring a new sort of Black Friday on July 15. An online birthday 'shopaganza' called "Prime Day."
"Step aside Black Friday, now meet Prime Day", Amazon announced on Monday, promising the day would be "filled with more deals than Black Friday."
The company said that on July 15th, the day before it turns 20 years, Prime members "will find deals starting at midnight 12.00 A.M, with new deals starting as often as every ten minutes."
Amazon (AMZN, Tech30) is also offering free 30-day Prime memberships for non-members who want to take advantage of the one-day deal. Amazon Prime normally costs $99 per year and includes free shipping.
The company has been expanding its "Prime service" and recently started same-day shipping for members.
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