Apple is the tech company leading the way towards a greener, more sustainable internet, according to a new report from Greenpeace.
The California-based company was the first to use 100 percent renewable energy to power the iCloud, and also operates the largest privately owned solar installation in the US at its North Carolina data centre.
Greenpeace evaluated the energy choices of 19 leading internet companies for its Clicking Clean report, surveying their electricity supply chains of over 300 data centres.
The report concluded Apple was “the most innovative and most aggressive” in achieving the goal of 100 per cent renewable energy, and declared the company had “helped set a new bar for the industry”.
Gary Cook, Senior IT Analyst at Greenpeace, said the company's rapid shift to renewable energy over the past 24 months "made it clear why it’s one of the world’s most innovative and popular companies".
Facebook and Google were also commended for their energy efforts. Facebook powers its Iowa-based data centre with wind energy, where energy company MidAmerican Energy invested $1.9 billion in the world's largest ever order of onshore wind turbines, partly to meet the social network’s demands.
Google has pioneered the use of power purchase agreements for wind energy to provide electricity for its services like Gmail and YouTube, the report said.
It also found only 15 per cent of Amazon Web Services' energy needs were sourced with renewable energy. The company, which hosts Netflix, Spotify and Vine amongst others, sources 28 per cent of the demand from coal power, nuclear energy provides 27 per cent and gas 25 per cent.
Amazon and Twitter have both declined to release details of its energy footprint, the report said. "By continuing to buy dirty energy, Amazon Web Services not only can’t seem to keep up with Apple, but is dragging much of the internet down with it,” Mr Cook added.
An Amazon Web Services spokesman said while the company agreed with Greenpeace's belief that technology leaders should help safeguard the environment by implementing both efficient use and clean sources of energy, the report uses "false assumptions on AWS operations and inaccurate data on AWS energy consumption".
"We work hard on our own, and together with our power providers all over the world, to offer AWS Cloud services in an environmentally friendly way in all of our regions," they said. "AWS operates efficient and highly utilised datacentres across ten different regions globally, two of which (Oregon and GovCloud Regions) use 100 per cent carbon-free power. We like offering customers the choice of being able to run carbon-free, and we love doing it without charging a premium over other North American regions.
"Running IT infrastructure on the AWS Cloud is inherently more energy efficient than traditional computing that depends on small, inefficient, and over-provisioned datacenters. With AWS, customers can reduce their overall consumption of IT resources while also improving utilisation. Collectively, AWS customers are the driving force in this effort by eliminating hundreds of thousands of individual datacenters worldwide, along with the associated wasted capacity and overprovisioned energy. “
Greenpeace assessed colocation data center companies, which rent out data centre space to customers, for the first time in the study, finding that they use low amounts of renewable energy; most also lacked transparency about their energy footprints.
A spokesperson for Apple said: "We believe that actions speak louder than words, especially when it comes to issues as important as climate change, and Apple is proud to lead the industry by powering our data centers with 100% renewable energy for more than a year now.
"We've built the country's largest private solar array and fuel cell installations at our site in North Carolina, and innovative clean energy projects are in the works for our data centres in Nevada and Oregon.”
Greenpeace had previously criticised Apple for using coal power for services such as iCloud and the voice-controlled “personal assistant", Siri, more than its rivals.
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The California-based company was the first to use 100 percent renewable energy to power the iCloud, and also operates the largest privately owned solar installation in the US at its North Carolina data centre.
Greenpeace evaluated the energy choices of 19 leading internet companies for its Clicking Clean report, surveying their electricity supply chains of over 300 data centres.
The report concluded Apple was “the most innovative and most aggressive” in achieving the goal of 100 per cent renewable energy, and declared the company had “helped set a new bar for the industry”.
Gary Cook, Senior IT Analyst at Greenpeace, said the company's rapid shift to renewable energy over the past 24 months "made it clear why it’s one of the world’s most innovative and popular companies".
Facebook and Google were also commended for their energy efforts. Facebook powers its Iowa-based data centre with wind energy, where energy company MidAmerican Energy invested $1.9 billion in the world's largest ever order of onshore wind turbines, partly to meet the social network’s demands.
Google has pioneered the use of power purchase agreements for wind energy to provide electricity for its services like Gmail and YouTube, the report said.
It also found only 15 per cent of Amazon Web Services' energy needs were sourced with renewable energy. The company, which hosts Netflix, Spotify and Vine amongst others, sources 28 per cent of the demand from coal power, nuclear energy provides 27 per cent and gas 25 per cent.
Amazon and Twitter have both declined to release details of its energy footprint, the report said. "By continuing to buy dirty energy, Amazon Web Services not only can’t seem to keep up with Apple, but is dragging much of the internet down with it,” Mr Cook added.
An Amazon Web Services spokesman said while the company agreed with Greenpeace's belief that technology leaders should help safeguard the environment by implementing both efficient use and clean sources of energy, the report uses "false assumptions on AWS operations and inaccurate data on AWS energy consumption".
"We work hard on our own, and together with our power providers all over the world, to offer AWS Cloud services in an environmentally friendly way in all of our regions," they said. "AWS operates efficient and highly utilised datacentres across ten different regions globally, two of which (Oregon and GovCloud Regions) use 100 per cent carbon-free power. We like offering customers the choice of being able to run carbon-free, and we love doing it without charging a premium over other North American regions.
"Running IT infrastructure on the AWS Cloud is inherently more energy efficient than traditional computing that depends on small, inefficient, and over-provisioned datacenters. With AWS, customers can reduce their overall consumption of IT resources while also improving utilisation. Collectively, AWS customers are the driving force in this effort by eliminating hundreds of thousands of individual datacenters worldwide, along with the associated wasted capacity and overprovisioned energy. “
Greenpeace assessed colocation data center companies, which rent out data centre space to customers, for the first time in the study, finding that they use low amounts of renewable energy; most also lacked transparency about their energy footprints.
A spokesperson for Apple said: "We believe that actions speak louder than words, especially when it comes to issues as important as climate change, and Apple is proud to lead the industry by powering our data centers with 100% renewable energy for more than a year now.
"We've built the country's largest private solar array and fuel cell installations at our site in North Carolina, and innovative clean energy projects are in the works for our data centres in Nevada and Oregon.”
Greenpeace had previously criticised Apple for using coal power for services such as iCloud and the voice-controlled “personal assistant", Siri, more than its rivals.
logon to : http://gayatrisoft.co/ to get more information.
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